The event was attended by PSG players Zlatan Ibrahimovic, Benjamin Stambouli, Kevin Trapp, Gregory Van Der Weil and Adrien Rabiot, who were joined by 25 QNB customers who got the chance to dine with the stars.
The event was part of QNB’s efforts to come up with innovative ways to reward its customers, as well as the group’s interest in sports, as part of its corporate social responsibility (CSR) policy, according to a statement.
Paris Saint-Germain players at the event.
In addition to having dinner with the footballers and getting the opportunity to take photographs with them, the event also saw the distribution of gift items such as official PSG jerseys, mini balls and scarves, which the recipients were able to get signed by the players.
PSG is slated to play a friendly match against Italian club Inter Milan in Doha today.
The QNB event “comes as another testament to the strong partnership between the bank and Paris Saint-Germain, which started in 2012 with a sponsorship arrangement with the French Ligue 1 champions, in alignment with QNB’s expansion strategy, and expanded to shirt sponsorship in 2013,” the statement noted.
Under the terms of the existing sponsorship deal, QNB also benefits from advertising at the club’s Parc Des Princes Stadium in Paris as well as having its logo appear on the back of all Ligue 1 match tickets and other similar sponsorship benefits.
“Combined, this gives QNB the international exposure of having its brand appear regularly in front of a global audience, thereby helping it further elevate its brand visibility to target audiences,” the statement adds.
QNB continues to be a strong supporter of sports in Qatar and abroad as part of its CSR strategy.
