Qatar Airways (QA) has unveiled a fun and football-fuelled safety video to engage and entertain passengers. The four-minute video stars six of FC Barcelona’s (FCB) La Liga players – Messi, Suarez, Neymar, Pique, Rakitic and Mascherano – alongside fans and QA crew as they demonstrate important safety information to passengers.
Scenes from the new video show the players bringing important safety messages to life in a uniquely FCB way, including Suarez taking to the pitch in a life vest, Pique causing a stir as he arrives and also demonstrates the ‘brace position’.
Filmed mainly at Camp Nou Stadium, the home of FCB, the video features many familiar sights for fans such as the pitch, the stands, the changing rooms and even the team bus.
“With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FCB to join us we have something truly unique and attention-grabbing,” QA Group Chief Executive Akbar al-Baker said.
“I believe that having FCB global superstars as our safety ambassadors reinforces our commitment to operational excellence,” he added.
QA senior vice-president of marketing and corporate communications Salam al-Shawa echoed the statements of al-Baker saying the new safety video gives them an opportunity to show another side to their brand personality – a fun and humorous side.
The announcement adds another facet to the official sponsor relationship between FCB and the airline but it is not the first time the players have taken to the big screen for QA.
Previously they were seen in the FCB and QA videos from 2014 and 2015. The new safety video is expected to further strengthen brand awareness by not only engaging with the passengers that travel with QA but also within the FCB global fan base that exceeds 80mn people on Facebook alone.
The new video will be shown on QA state-of-the-art in-flight entertainment system. The video can also be viewed on https://youtu.be/WS2CQQfQzEM
FCB players also star in the airline’s new Wi-Fi video, available online at https://www.youtube.com/watch?v=cqT5cApJFK4&feature=youtube.
