Abdul Aziz al-Emadi, CEO, Amlak, RIGHT: The Tarsheed artwork on the QNCC wall.
The ongoing collaboration between Amlak and Tarsheed, the National Programme for Conservation and Energy Efficiency of Qatar General Electricity and Water Corporation (Kahramaa), has resulted in a campaign supporting Tarsheed’s initiatives on a prominent glass facade of the Qatar National Convention Centre (QNCC).
The 1,200sqm artwork is “visible from miles away, ensuring that people on the busy road in Education City are educated about the concept and what Tarsheed aims to achieve in the long term”, according to a statement. QNCC is managed by Amlak.
Addressing the Qatar National Vision 2030 pillar of environmental development, the new advertisement “provides a balance between developmental needs and protecting the environment by utilising a large and existing structure, the QNCC wall, to share the message of conservation”, the statement notes.
“Our ongoing collaboration with Kahramaa is in support of Tarsheed’s continuous efforts to contribute to conservation and energy efficiency efforts in Qatar. Providing Tarsheed with a space to share its conservation message is just one of the ways in which we are contributing to these efforts,” said Abdul Aziz al-Emadi, CEO, Amlak.
“Using the wall of QNCC to educate the people of Qatar about the immense benefits of conservation enables us to better communicate one of the main sustainability pillars in Qatar’s national agenda,” said Abdul Aziz Ahmed al-Hammadi, conservation and energy efficiency
manager, Kahramaa.
Earlier this year, Amlak signed a memorandum of understanding with Kahramaa with the aim of strengthening their common interest in preserving natural resources in Qatar, particularly regarding the conservation and efficient use of water and electricity, for the economic and social benefits of present and future generations.
The ongoing collaboration between Amlak and Tarsheed provides an opportunity for both entities to raise the bar when it comes to efficient energy use in the tourism sector, and one of the goals is to achieve a 35% reduction in water and 20% in electricity use per person in Qatar.
QNCC recently won three awards from separate awards bodies for its excellence as one of the leading convention and exhibition centres in the world and its commitment to sustain
ability, the statement adds.
