HDC to open Wafflemeister outlet at Doha’s Lagoona Mall
October 29 2015 11:17 PM

Waffles are served fresh at Wafflemeisther along with mouth-watering toppings.

Hospitality Development Company (HDC), a wholly-owned subsidiary of United Development Company (UDC), has announced plans to open an outlet of UK-based chain Wafflemeister at Lagoona Mall in November.
Dedicated to selling authentic handmade Belgian waffles and natural gelato, this is set to be the first of several Wafflemeister branches HDC will open in Qatar, according to a statement.
With a direct entry from Lagoona Mall’s underground car park, the new outlet is located at the basement level and accessible from all points of the mall. “Customers will be able to follow the aroma of the slowly caramelised waffles to its location to enjoy either a dine-in or take-out experience,” the statement notes.
Although the chain’s main focus is waffles, it will also cater to customers who wish to indulge in an array of authentic Italian ice-cream (gelato), thick shakes, sorbets and gourmet coffee. Servicing its clients in a “casual and fun atmosphere, the café appeals to the large public as the go-to place for a true everyday indulgence and friendly service”.
As a popular international brand, Wafflemeister is rapidly expanding all over the globe. The brand’s success is to a great extent related to the secret recipe of the waffle dough that dates as far back as the 1950s. Using only the finest natural produces, the dough for each waffle uses a secret Belgian family recipe and is carefully handmade, meaning that each and every waffle is “made to perfection”, the statement adds.
HDC focuses on acquiring, developing and operating world-class hospitality projects and brands, including hotels, high-end restaurants and cafés.
The company’s strategy revolves around UDC’s vision of building a unique hospitality portfolio in Qatar. Consequently, many of HDC’s brands include internationally celebrated and recognised names in the food and hospitality industry that are entering the Middle East market for the first time.

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