Rolls-Royce ‘Wraith - Inspired by Fashion’.
Rolls-Royce Motor Cars has unveiled “Wraith – Inspired by Fashion”, which is now available to order for Rolls-Royce customers in Qatar for a limited time, ahead of arriving in the country later this year.
This is in keeping with the spirit of the common philosophy that binds Rolls-Royce Motor Cars and the world of haute couture – to “take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer’s exact specifications”, according to a statement from the company.
Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a “highly bespoke” Rolls-Royce motor car begins at the marque’s equivalent of the tailor’s atelier, the Bespoke Design Studio at the home of Rolls-Royce in Goodwood, England.
There, the designers honed the aesthetic theme of the car, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion. “The result is an extraordinary interpretation of Wraith’s characteristic blend of power, style and drama,” the statement notes.
Giles Taylor, director of design for Rolls-Royce Motor Cars, said: “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and bespoke tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”
The “Wraith – Inspired by Fashion” two-tone exterior colour scheme of Andalucian White and Arctic White offers a neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple or Mugello Red. Wraith’s signature shoulder-line is accentuated with the addition of a hand-applied feature-line in the chosen highlight colour, alluding to the divergent interior of the motor car.
On opening Wraith’s coach-doors, one will find a contemporary impression of the car’s classic Arctic White and Black interior colour scheme. “Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel. A seamless stitch, a highly complex craft technique from the world of fine tailoring, was mastered and applied to the wheel by the craftspeople in the leather shop at the home of Rolls-Royce,” the statement explains.
To mark the creation of this “timeless” Wraith, the motor car took part in a landmark shoot on the production line at the home of Rolls-Royce in the south of England. “The luxurious materials and distinctive features presented in the motor car were accentuated by fashion models, set against a backdrop of the hand-made motor cars,” the statement adds.
