Nasser Bin Khaled Holding (NBK) recently hosted local students from a number of educational institutions in Doha as part of a Job Shadow Day programme organised by Injaz Qatar.
Students from Qatar University, Carnegie Mellon University in Qatar, Georgetown University in Qatar and London Academy spent the day at various NBK sites, gaining first-hand experience from employees across key departments, who provided on-site mentoring and shared knowledge for students to expand their understanding of the skills required for rewarding corporate careers.
NBK, through its diverse business offerings, helped the students gain an overview on the operations of some of the key sectors that contribute to the growth and development of Qatar, including automotive, construction, real estate, luxury and fashion, healthcare, energy and industry, and travel and tourism, among others.
During the course of the day, the students had the opportunity to interact with skilled professionals who shared their insights into Qatar’s business environment and engaged in discussions to develop innovative personal strategies for continued success.  
NBK’s involvement in the programme reflects its importance and the key role it plays in enhancing students’ career opportunities and enriching their overall experience by introducing fundamental concepts such as career planning and counselling, understanding of the business environment, industry best practices and development of key skills, according to a statement.
Sheikh Nawaf bin Nasser bin Khaled al-Thani, chairman and CEO of NBK Holding, said: “This initiative is an invaluable learning experience for shaping the leaders of tomorrow, merging classroom learning with real-world knowledge that helps young minds gain valuable exposure to career fields of interest.
“By sharing expertise and knowledge about work and careers, we serve as a mentor for students and assist them in making better-informed career decisions that allow them to confidently face workplace challenges for overall progress. As responsible corporates, it is our duty to prepare a properly trained and qualified future workforce who will further strengthen Qatar’s positioning on the world map.”
The Job Shadow Day primarily focuses on developing students’ work-readiness skills that prepare them for the modern world of work. The programme is designed to introduce students to careers through one-day, on-site orientations for a real-world experience, enhanced by a variety of classroom preparatory and follow-up learning activities.