LAUNCH: Maisa Taha, the MD of La Vedette, second from left, at the launch ceremony with guests.
By Umer Nangiana
One of the top image consulting and beauty destinations in the town, La Vedette, has officially launched its all-new and reinvigorated centre. The new bigger and better outlet has been reserved to cater exclusively to the image consultation and beauty-related needs of women.
However, as part of its expansion plans, La Vedette (The Star) aims to soon establish an exclusively men’s centre as well.
Operating under the slogan ‘Define your image that fits your status and lifestyle,’ La Vedette formally opened the new centre during a special inauguration ceremony held at the building located in Al-Mamoura area.
“We live in a superficial world that judges people by their appearance, and for many it is difficult to live up to the standards that are published on the front pages of magazines. I believe that every person has the potential to discover their own beauty and La Vedette is here to let everyone make a personal journey into such discovery,” said Maisa Taha, the founder and the Managing Director of La Vedette at the inauguration.
“Our work is not only about making you look your best or help you choose the outfit that flatters your body, we dig deep into your inner-self to bring out the star that you truly are,” Maisa told the gathering of guests especially invited for the inauguration ceremony.
The main objective of La Vedette’s consultation services is to build the clients’ self-confidence by helping them look their best and choose the right outfit for each occasion, supported by an exceptional team of seasoned experts led by Maisa herself.
She also indicated that the new centre will be exclusively for women. However, La Vedette offers its services to men by personal appointments. She also said that there’s a plan to open a similar centre for men in the near future.
“Opening La Vedette’s new centre is the first phase of our expansion plan. Our position is unique in the market. The services we provide are not only limited to makeup and hair styling, they also cover specialised consultation for individual and corporate image consulting, personal shopping and bridal consulting services,” she added.
A new strategy, Maisa said, has been outlined that includes the provision of a comprehensive suite of consulting and beauty services to cater to the requirements of their most discerning clients.
Qatar is one of the region’s most active markets in the industry and the demand on professional image consulting and beauty care is significantly increasing.
“At La Vedette, we are driven by sheer enthusiasm for style and a passion for beauty. Our experts will make sure that you establish your own image and find the right style for you,” Maisa addressed the audience members, before going on to add, “We will even analyse the way you spend your day with friends or at work and learn all about your unique body and face characteristics to make you stand out from the crowd in style.”
La Vedette Image Consulting & Beauty was first launched by Maisa Taha in 2009. Today, the centre says it has become the destination of choice for the elite men and women who look for rejuvenating their appearances and lifestyles, while guaranteeing the highest levels of privacy and five-star treatment.
It offers a wide range of services that includes local and international personal shopping, individual and corporate image consultations, wardrobe renovation, hair styling, bridal consulting, gift consulting, photo-shoot and TV, and many more.
With years of experience in magazine photo shoots alongside top fashion photographers and hosting high end fashion events for a number of luxury boutiques, Maisa is a certified image consultant and the Ambassador of the Association of Image Consultants International (AICI) in Qatar.
She holds a diploma in fashion and image consulting from the renowned Limperts Academy as well as different certifications in the makeup and beauty industry. She promises to give her clients the fresh look and feel they “truly deserve with the highest levels of exclusivity and personalised treatment.”