Ooredoo and Qualcomm Wireless Reach, an initiative aiming to improve lives with projects that strengthen economic and social development, yesterday announced they will launch a first of its kind women only mobile platform and app in Qatar.
SmartWoman app, which will provide educational content, social networking and social impact information for women in Qatar, is available exclusively to Ooredoo customers.
The mobile app is being developed to support the advancement of women in Qatar and to allow women to connect with one another, share their knowledge and learn from each other.
Content will include stories and articles from experts in various fields to help women pinpoint what they need to do to improve their business performance, be more efficient and effective in their jobs, and also generate new employment
opportunities.
Bothaina al-Ansari, senior director, HR, Ooredoo, said: “This app will enable us all to read about women we admire and support each other as we work towards living a more empowered and
inspired life.”
Fatima Sultan al-Kuwari, director, community and public relations, Ooredoo, said: “Working with Qualcomm Wireless Reach, we believe that we have created a service that will truly enrich the
women’s lives in Qatar.”
SmartWoman app will be available in English and Arabic on the iTunes and Google Play stores, as well as through a mobile web-app, enabling access without the need for a smartphone.
Users will pay a subscription fee either monthly or weekly. The subscription can be terminated at any time. To celebrate the launch of the new service, Ooredoo has announced the first two months of service will be free for all users.
The annual Women in Focus month launch party, hosted by Ooredoo yesterday, also saw the announcement of the winners of the ‘Sheroes’ competition.
First prize was awarded to Qatar’s Ameera Mohamed al-Mansoori who wrote about her ‘Shero’ Fatima Mohamed al-Mansoori being the first Qatari to use a wheelchair at Qatar University, second prize to the story of Zeina Ahmadi from Lebanon who lost her husband and three sons during the war with Israel, and third prize to Anahi Brown from Argentina who suffered from postnatal depression after giving birth to her first child, but has gone on to support women fighting postnatal depression in Qatar.

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