The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre), a joint initiative by Qatar Development Bank and Silatech, recently hosted at Katara – the Cultural Village a lecture titled “Have an Imprint on LinkedIn”.
It was delivered by change, leadership and human development expert Mahmoud Khater.
A top-tier social media website, LinkedIn has become the largest and most famous global professional network over a relatively short period of time with more than 347mn members across the world promoting themselves by showcasing their professional experiences, skills and capabilities so that companies can reach them easily and directly without mediators.
In the lecture, Khater tackled several points, most notably the labour market’s recent developments affecting career path, the importance of building a personal brand and its components and role, setting a clear career vision and LinkedIn user value in the labour market.
“I am delighted and honoured to partner with Bedaya Centre and add my contribution to its dedicated efforts of helping the youth,” said Khater, who went ahead to discuss the essential steps of building a distinctive personal brand and leveraging social media for self-marketing.
“This workshop was designed to offer a better understanding of self-marketing on social media, present a deeper, more comprehensive insight into building an online personal brand and provide all possible help for attendees to set their goals and properly plan their presence on social media websites,” added Khater.
Majed Fathallah, Bedaya Centre career development manager, said: “Seeking to expand the career development horizons for several youth categories, Bedaya Centre offers guidance through lectures and workshops catering to the needs of students, job seekers and professionals with the aim of refining their essential skills to jump-start a successful career in the Qatari labour
market.
“’Have an Imprint on LinkedIn’ is part of the monthly skill development programme introduced by Bedaya Centre for 2015, through which a workshop or a lecture discussing a career development topic is held each month. With February’s lecture, Bedaya Centre was keen on providing the youth with all the tools that enable them to learn about the remarkable benefits LinkedIn has to offer personally and professionally as the perfect place for building a unique brand.”
LinkedIn recently announced the launch of its Arabic website, bringing its total available languages up to 24. The Middle East and North Africa is one of the fastest growing regions for LinkedIn as website users has increased from 5mn in 2012 to more than 14mn today.
Mahmoud Khater delivering a lecture.
