Qatar Airways has officially launched a new marketing campaign supporting its three-year partnership with FC Barcelona.
The launching of the second campaign yesterday follows the success of the first TV spot, “The Land of FC Barcelona,” depicting the imaginary world of FC Barcelona where Lionel Messi taught football skills and Iniesta was an artist.
During the event, Qatar Airways Group chief executive Akbar al-Baker was joined by FC Barcelona vice president (economic and strategic area) Javier Faus, FCB’s First Team players Gerard Piqué and Neymar da Silva, and FC Barcelona vice president (media area) Manel Arroyo.
Starring FC Barcelona icons Lionel Messi, Neymar Jr, Gerard Piqué, Andrés Iniesta, and Luis Su?rez, Qatar Airways’ new commercial shows the players visiting a number of destinations within the airline’s network including, the Maldives, Dallas, Paris, and Seoul.
The spot, which will be aired in English, Arabic, and Catalan, takes a humourous look at the players participating in a number of different activities at each destination.
“We are pleased to launch our new campaign, featuring some of the FCB stars and football greats. We hope that our passengers and football fans around the world enjoy this heart-felt journey as the players travel to a few of Qatar Airways’ destinations,” al-Baker said.
Since the start of the partnership, Qatar Airways has launched the “The Land of FCB” campaign, which was officially sponsored the FC Barcelona Asia tour.
The airlines also introduced the FC Barcelona custom-designed Boeing 777 and launched tour and match packages for fans looking to visit Barcelona through the Qatar Airways Holidays Division.
The airline also recently launched the “Join the Club” social media contest, which celebrates the first anniversary of the partnership, while giving the opportunity to millions of fans to win prizes, including Qatar Airways flights to attend an FCB match in Barcelona.
Qatar Airways recently announced plans to increase Doha-Barcelona flights to a double-daily service, bringing the frequency up from 10 to 14 flights per week.
Akbar al-Baker announcing the launching of Qatar Airways’ second marketing campaign.
