Abdullah Abdulghani and Bros, the authorised dealer of Toyota in Qatar, will feature the company’s new global stand design in the form of a ‘wave in motion’ at the 5th edition of the Qatar Motor Show that begins on Friday.
The stand design is dynamic and simple, energetic and pure and is an illustration of the Japanese principle of Seijaku, meaning “active calm” or serenity in the midst of activity.
The stand will create an immersive environment that guides the visitors on an exciting journey through state-of-the-art technology: from the large, impressive staging to the small playful design details to a tangible experience of the product itself.
A range of Toyota vehicles will be showcased at Exhibition Hall No 8 to promote latest vehicles from its best-selling SUV and sedan range including the latest versions of the FJ TRD, Land Cruiser, Avanza, Yaris Hatchback, Avalon, Camry RZ and 86.
Toyota will also display the 86 open concept, which features an automatic multi-layered fabric roof together with a glass rear screen. It folds away neatly behind the fixed rear seats, maintaining the 2 2 layout.
Abdullah Abdulghani and Bros. will showcase the FJ Cruiser TRD to focus on Toyota brand campaign ‘The Way I Ride’ to connect with a more youthful audience across the region.
The new theme marks the evolution of the Toyota brand and acknowledges its versatility in providing a platform for self-expression to customers across the region. It also highlights their individuality and their uniqueness in the world.
The new campaign also marks the second phase of the brand campaign which is based on Toyota’s “brand promise” of Waku Doki and Peace of Mind.
The Toyota Land Cruiser will give visitors an opportunity to appreciate its legendary on-road as well as off-road capabilities. It is equipped with a multi-terrain select system offering five modes, which allows the vehicle to adapt to various road conditions for excellent off-road ground covering performance, which also controls Wheel Spin and Wheel Lockup.
