Jaidah Heavy Equipment Division, a subsidiary of leading business conglomerate Jaidah Group, has announced the launch of the new Bobcat S450 Skid steer loader.

The launch comes after an exclusive dealership agreement with the compact machinery manufacturer Bobcat Company signed earlier this year, naming Jaidah Group as the sole dealer of Bobcat machines in Qatar.

The launch event of the new Bobcat S450 was attended by Mohamad Jaidah, group executive director of Jaidah Group; Ayman Ahmed, general manager of Jaidah Heavy Equipment Division and Gaby Rhayem, regional director, Middle East and Africa, Bobcat.

During the event, Jaidah Heavy Equipment Division honoured its top three clients -Urbacon Trading & Contracting, Hassanesco Trading & Contracting, and Al Waseet Al Srea Transport.

The event included an overview of the features of the Bobcat S450 and a demonstration that showcased the loaders and attachments capabilities.

Ahmed described Bobcat S450 as “the most compact, powerful skid steel loader that is an essential addition to the market and leverages the complementary strengths of both companies to provide high quality compact machinery products and services in Qatar.” 

He added: “At Jaidah Heavy Equipment, we see hard work and determination as key factors for achieving excellence. Our division offers complete post sales solutions for our customers’ convenience, including field service, maintenance contracts and an excellent availability of parts.”

Rhayem said: “We are very proud of our new S450 skid steer loader, the machine’s capabilities will amaze our customers in Qatar, and will perform their tough work at sites. We would like to thank Jaidah Group for their efforts during this year, and we are sure that our machine backed up with Jaidah support, will continue a market leader in Qatar.”

Jaidah Heavy Equipment Division provides up-to-date products, parts and services for transportation, power generation and construction industries. Its product range includes heavy machinery and forklifts from Komatsu, cranes from Link-belt, UD Trucks, Palfinger cranes, compressed air and lightning solutions from Doosan Infracore, cleaning solutions from Tennant, Isuzu light and medium trucks, road machines from Sakai, and now compact machines from Bobcat.