Infiniti has become the fastest growing premium car brand in the Middle East, the company has said in a statement.
For the first half of fiscal year 2014 (April-September), sales grew by 30%, culminating in a 6.25% market share in
September.
Sales have been boosted with the arrival of the all-new Q50, substantial gains in some GCC countries and Infiniti’s popular and strong SUV line-up, it is
observed.
The statement points out that the all-new Q50 has made a strong contribution, demand for the QX60, QX70 and QX80 has remained buoyant and the QX70S Elite Sport has brought fresh appeal to the QX70 range. It also notes that Infiniti sales are up by 30% in a market that is growing by 14.6%.
“Infiniti recognises the Middle East as a key strategic market and we are demonstrating our commitment to the region through expansion of the network and product range,” said Juergen Schmitz, managing director, Infiniti Middle East.
In the next five years, Infiniti’s expansion plan is set to increase its global model range by 60% and more than double the number of its powertrains with the promise to cater to a wider audience of discerning
customers.
The arrival of the Infiniti Q50 2.0L turbocharged engine and QX70S Elite Sport this year has generated substantial interest, the statement adds.