Nathan and Daniel Hall.

Evening Standard/London

A father was “horrified” to find his son choking on pieces of plastic apparently baked in a slice of Marks & Spencer luxury fruit loaf.

Daniel Hall, 29, of Blackheath, south east London, noticed the one-year-old, named Nathan, was struggling to eat the piece of bread and pulled it from his mouth.

He found a piece of material in the food and on closer inspection found two large pieces of blue plastic his son almost choked on, he claims.

His wife wrote a letter to the retailer requesting a refund and an investigation.

She also took the luxury fruit loaf, costing £1.40, back to Marks & Spencer Simply Foods in Blackheath, as instructed on the phone.

But to the couple’s disappointment the store responded by only sending a £10 voucher the next day with no information about an investigation.

Full time dad Hall said: “We wrote to M&S, complained anything could have happened, and said it is disgusting that two large pieces were found in there. They got back and sent us a letter with a £10 voucher.

 “It is the fact they are just offering a £10 voucher, like it is no problem to them. I want a bigger gesture than that. It just seems they are fobbing me off.

A spokeswoman for Marks & Spencer said: “We’re sorry to hear about Mr Hall’s complaint. Quality is extremely important to us and we’ve been working closely with our supplier to investigate what has happened. “