Doha-based outlet signs agreement with top
designers from Pakistan to enhance its collection
Staff Reporter
PH Design, a Doha-based Pakistani fashion brand and outlet, has signed new agreements with top designers from Pakistan, including names such as Obaid Shiekh, Emraan Rajput and Mahagony by Sam Dada.
PH Design already has BISSINO Men’s Collection at their outlet in Barwa Village. It also showcased the collection at Pakistan Fashion Week (PFW) 2014 held last month in Doha while carrying the glory of the past on its elaborate, timeless pieces that were pure yet contemporary in a modern sense.
“The fashion buffs can now get their favourite designer outfit at our store. You can also place prior orders and customise your outfit according to your own preferences,” said Abeer Nauman, designer and the owner of the outlet while elaborating on the new agreements.
Designers and celebrities like Hasan Soomro, actress Meera, actress Natasha Ali and Ghazala Humayun, the vice chairman of Fashion & Industry Committee (FPCCI), personally visited the PH Design outlet in Barwa village to promote the brand and its collections. “We took the audience on a journey of the vintage era, showcasing our cultural heritage which to date influences our sense of dressing and style,” said the designer about their showcase at the PFW 2014.
“It was a perfect marriage of the old and the contemporary, the known and the forgotten, a celebration of style with rare embroidery techniques packaged in a vibrant, colourful fashion, an aesthetic that has come to define the label,” she added.
Young boys and men alike admired their new style of dresses which are modelled in the sherwani (traditional Pakistani national dress) and suit styles, added Abeer. “When it comes to fashion, simplicity holds a timeless elegance. We all have to start from somewhere and building our basic wardrobes is the perfect place to begin the fashionista’s journey,” said the designer.
At PH Design outlet, they have the fashion brand BISSINO. The designs are trendy and modern. The sherwani-style outfits are perfect to go with salwars (trousers), or jeans. On the sherwanis, the dabka and stonework make them unique and different from other dresses. All these dresses are in different eye-catching colours like maroon, blue, green etc.
Renowned TV actor from Pakistan, Hasan Soomro, appeared as celebrity showstopper in the designer’s showcase at PFW. The event was choreographed by Imran Kureishi, who put together a flawless show, the grooming and make-up of the models was done by the maestro Glam n Glitz, who added a fourth dimension to men’s styling.
The Men’s Collection is currently on display at the Barwa village outlet of PH Design for public viewing where they can also place their orders. For the convenience of people, the outlet has also placed complete images of the designs and dresses at their fan page of PH Design at Barwa Village in Wakrah at facebook.com/phdesign.doha.
People can select their best choice from the images on facebook and then place their order with the designer along with any alterations they require in the designs of the dress, said PH Design.
“This collection can be the best choice for evening wear at get-togethers,” said the designer. She said they also take orders for custom-made bridal and men’s wear for weddings. Special offer is given when bulk order for the entire family is placed.