A prospective shopper makes use of the interactive digital directories designed specifically for City Center.
qmedia Decaux has completed the installation of new interactive digital directories at City Center Doha. This follows the award of the exclusive advertising concession in the mall, according to a statement. q.media Decaux is a joint venture between qmedia and JCDecaux.
The first of their kind at a premier shopping mall in the country, the eight directories have been specifically designed for City Center and aim at enhancing the shopping experience of more than 15mn people visiting the mall every year, the statement adds.
This bespoke furniture comprises a 42” interactive digital touchscreen loaded with a dedicated user-friendly application developed in co-operation with ViaDirect and is also accessible by the disabled. It enables shoppers to look for a specific brand or outlet in the mall and get directional information in 3D in both Arabic and English.
The other side of the equipment accommodates a 70” digital screen dedicated to advertising.
Joerg Harengerd, director of City Center Doha, said: “One year into our partnership with q.media Decaux for the advertising concession in City Center mall, we are very pleased to announce yet another success with the launch of these brand-new interactive directories that we believe will positively transform the shopping experience of our customers.
“This initiative is clearly in line with our upgrade strategy initiated a couple of years ago, aiming to strengthen City Center’s positioning as Doha’s preferred shopping destination.”
Nicolas de Tapol, managing director of q.media Decaux, said: “We are glad to bring this new innovative service to City Center mall. This clearly illustrates that q.media Decaux is not only an advertising company but also a service provider committed to improve the quality of life of the community in Qatar, as JCDecaux has been doing for the past 50 years in more than 60 countries.”
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