Nawras, the Omani-Qatari Telecommunications Company, announced yesterday it would rebrand to Ooredoo by the end of the year to fully integrate into one of the fastest-growing global telecommunication brands.
Nawras said its customers “will enjoy added benefits from being part of the global group”, which connects over 95mn customers across 15 countries in the Middle East, North Africa and South-East Asia.
“The rebrand reinforces the company’s long-term commitment to provide the best value and offers to customers in Oman and investing in the country’s future,” an official said. “It will further bring consistency to the customer experience, which has always central to the company.”
Sheikh Abdullah bin Mohamed bin Saud al-Thani, chairman, Ooredoo Group, said: “This is an exciting moment for the entire Ooredoo family as we welcome one of our most innovative operators to the new brand. Communications in Oman has developed rapidly and will now enter a new chapter as we work together to deliver the best end-to-end service quality to our customers.”
This sentiment was echoed by Nawras chairman, Sayyid Amjad Mohamed al-Busaidi, commenting: “This is an exciting time and a strategic step forward for our company. With this rebrand, we will continue our commitment to provide the best value to our customers and invest in the best available technology.”
Greg Young, CEO of Nawras, said: “The transition to Ooredoo marks the next step in our evolution as a leading telecommunications provider. As we move into an increasingly digital world, the alignment with the global Group means we can share best practices from other markets while maintaining our strong customer focus.
“This next important step for us under Ooredoo’s global vision will enrich the customer experience through stronger communication and advanced technologies.”