Ooredoo Qatar took home three awards at the CMO Asia Awards held in Singapore last week.
The company was recognised in two separate ceremonies during the event, winning the ‘best brand excellence in the telecom sector’, and ‘best loyalty programme’ for Nojoom at the fifth CMO Asia Awards for excellence in branding and marketing, as well as the ‘best mobile payment service provider’, for Ooredoo’s mobile money at the Asia telecom excellence awards.
Fatima Sultan al-Kuwari, director, community and public relations at Ooredoo, said: “This is a big win for Ooredoo Qatar, as it shows we’re not only competing on a regional level, but we’re excelling in several areas. Services like the Nojoom loyalty programme, Ooredoo mobile money, and even our brand, are areas all to do with giving back to our customers and enriching lives, so to be recognised for doing this is a great honour.”
A panel of industry experts judged the entries, comparing companies’ growth, brand likeability and other factors before presenting the winning businesses with the accolade at the ceremony.
Ooredoo’s win of ‘Best Brand Excellence in the Telecom Sector’ after just over a year since it’s re-branding reflects the companies impressive exposure both in the region, and in its home country.
According to a market research survey by Nielsen, 85% of Ooredoo customers in Qatar have expressed favourable or neutral opinions of the new brand, while positive responses have significantly increased.
The Nojoom reward programme has also been a key player in helping to position Ooredoo as a top company in Qatar, offering new redemption partners and offers in Qatar and globally, with a recent in-house survey stating customer satisfaction levels are maintained at 90% within the programme.
Seizing an opportunity to enhance the lives of underserved communities in Qatar, Ooredoo’s Mobile Money service allows customers using any model of mobile phone, to send money securely to 321,000 MoneyGram agents in 198 countries around the world.