Chapati & Karak opens in Knightsbridge, London
March 03 2014 11:36 PM
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Visitors to the outlet get to sample a taste of the culinary tradition.
Visitors to the outlet get to sample a taste of the culinary tradition.

Chapati & Karak, the café restaurant chain of the Middle East and Qatar, has branched out of Katara – the Cultural Village in Doha to the UK with the opening of an outlet in Knightsbridge, London.

Located at 144 Brompton Road, near Knightsbridge’s luxury brands and high-end department stores such as Harrods, Chapati & Karak is now serving the taste of the culinary tradition to London’s shoppers and tea lovers.

“Chapati & Karak has been consistently delivering in Katara a flavoursome experience that meets the tastes of the different cultures co-existing in this diverse society. Chapati & Karak itself has become a gathering place for young people and families in the GCC region, not only welcoming, but also promoting the various traditions of its residents and visitors,” said Kholoud al-Hail, chief executive of Aspire Katara Hospitality (AKH), the company that owns Chapati & Karak.

The café’s concept takes after a traditional Indian cuisine ritual that entered the GCC region and Qatar 50 years ago and has become ingrained in Doha’s food culture.

Nowhere is this concept’s success more evident than in the daily queue of cars in front of the Chapati & Karak Doha shack from sunrise to sunset.

“Chapati & Karak’s mass appeal with locals, expatriates and visitors in Qatar is underlined by strict quality standards and premium ingredients, and by the commercial viability of its everyday food concept, which has been recognised by several investors looking to franchise it in other countries,” al-Hail said. “The Chapati & Karak London concept took off equally well in the UK, with many visitors from various regions of the country dropping by, following a four-month London taxi advertising campaign to announce the opening.”

“We are encouraged by the success witnessed by Chapati & Karak in London and look forward to proceeding with our expansion, transferring the experience of successful restaurants from Doha to the British capital,” added al-Hail.

In addition to Chapati & Karak, AKH had previously launched in Qatar hospitality concepts such as Fish Market and Seafood Restaurant L’wzaar, and the Turkish Ottoman-themed Sukar Pasha Ottoman Lounge.

 

 

 

 

 

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