Qatar’s home-grown fashion brand, QELA, will debut its most recent creations in precious metals and gemstones at the Doha Jewellery & Watches Exhibition, which is being held at the Qatar National Convention Centre until March 2.

A Qatari brand with international reach, QELA draws upon art as a universal language. Architectural sculptural forms have inspired motifs such as an asymmetric silver buckle-ring, which features throughout in the Fann line, and the stylised patterns of the brand’s own mashrabiya, a key element in the Jouthour and Tourath rings.

The new QELA jewellery line equally draws inspiration from Qatar’s tranquilly vibrant natural landscapes, including themes of rippling dunes in the Rimaal line, the natural crystalline forms of sand-roses in Wardat al-Sahra and the nuanced hues of the desert sky at different times of the day and night, visible in the glowing colours of the six different gemstones used in the Erth Heritage creations. 

The new jewellery designs, organic yet pure, crystallise QELA’s visions of identity, heritage and aesthetics. Their forms reflect the contemplative timelessness of fine arts and the flowing, subtle shapes and colours of the natural landscape, while they are crafted in precious materials that call to mind a shimmering desert palette: white and pink gold, pearls, citrine, amethyst, and white and brown diamonds.

 “QELA jewellery pieces are understated, yet the uncompromising quality and specific design of the lines immediately identify them as QELA,” said Haya bint Khalifa al-Nassr, managing director and vice-chairperson of the board of Qatar Luxury Group. “Our new jewellery lines are supreme examples of how the QELA team breathes luminosity and life into this guiding ethos. These are designs that speak worldwide from truly local roots, not least because all of QELA’s unique jewellery pieces are designed and handmade in our workshops here in Doha.”

At the centre of the QELA display will be two unique masterpieces - necklaces from the Erth collection that are inspired by the concept of legacy and the Qatari pearling heritage. The Tarabout necklace, crafted in white gold, black onyx and white diamonds, features two lustrous, contrasting sand-rose designs, one of which is covered with pavé-set white diamonds and can be detached to wear separately as a brooch.

Complementing the Tara-bout’s purity of design, the spectacular Hadiya necklace is a medley of white gold, pearls and pavé-set diamonds, bearing imposing, detachable tassels crafted in white gold, pearls and diamonds.

Live demonstrations of the jewelling process at the QELA booth will help onlookers understand how much skill and patience is needed to handcraft the QELA lines, emphasising the enduring value that is built into each piece. Visitors to the exhibition will also be able to seek answers about the inspiration behind individual pieces from the QELA team, which includes the master jewellery craftsman responsible for bringing the designs to life.