Alfardan Group firm appointed distributor of Castrol lubricants

Auto Future Tech, the latest company to be added to the Alfardan Group portfolio, was established to bring new automotive product offerings and service to the Qatari
market.

The appointment includes distribution of Castrol’s latest generation of automotive lubricants for cars and trucks, including the premium product brands, Castrol Edge, Castrol Magnatec and Castrol GTX.

The appointment was announced at a press conference  attended by Omar Alfardan, president and CEO of Alfardan Group; Mohamed Kandeel, Auto Future Tech’s general manager; Mike Phillips, Castrol’s regional sales director; Rick Capoccia, Castrol’s Middle East sales director; and other executives from Castrol and the Alfardan Group.

Omar Alfardan said: “We are very pleased to form this relationship with Castrol, which we believe shares the same values and ethos as ourselves. The driving force behind Alfardan Group’s efforts is to offer our valued customers the best products and services and Castrol has positioned itself as a leader in the lubricants industry, providing world-class, cutting edge technology and
customer service.”

Announcing the appointment, Rick Capoccia, sales director, Castrol Middle East, said: “Castrol is delighted to enter into this relationship with Auto Future Tech which is ideally placed to serve a large and growing market in Qatar. This relationship offers a significant opportunity for our products and will allow us to expand our business in the region.

“Qatar is a growing economy and the demand for lubricants is expected to increase over the coming years on account of the focus on developing the country’s infrastructure, tourism, sports and education. The market has a significant demand for premium quality lubricants and Castrol intends to be a key player in this segment.”

Under the agreement, Auto Future Tech will distribute Castrol products across high street lubricant outlets, independent workshops, and automotive franchise workshop accounts.

Auto Future Tech is also the distributor in Qatar of Continental, one of the world’s leading manufacturers of premium and high-performance tyres.