Ezdan Holding Group, one of the largest economic entities in Qatar and in the region, has revealed new identity for it as well as subsidiaries as part of modern strategy to double its investments and participate in the renaissance of the country.
The new identity, which ensures a unified character and spirit for all group companies, bears the same character and colours but different designs for different activity. All Ezdan villages and complexes will have the same distinct character.
The unified identity relies on two colours; red that symbolises power, firmness and strength and gray that signifies neutrality, knowledge, stability and responsibility.
The two colours have been chosen carefully so that there will be a kind of homogeneity and the intermingling, giving the observer a feeling of comfort and optimism, a spokesman said.
“The new identity of Ezdan Holding Group reflects the spirit adopted by the group in light of the current stage in all its projects and investments,” its chairman Sheikh Dr Khalid bin Thani bin Abdullah al-Thani said.
It demonstrates clearly a developed approach based on a unified scheme that closely combines the group’s investments with each other as well as a full coordination in all sectors in a way that serves the Qatari community and meets its needs, he said.
Highlighting that the group’s vision and strategy seeks to achieve profitability for all shareholders and to participate in the renaissance of the country in line with the goals of Qatar National Vision 2030, he said Ezdan Holding Group connects between architecture, human and the Qatari environment, preserving the authentic Qatari heritage on one hand and modernity on the other hand.
“The growth and development achieved by Ezdan Holding Group drive it to look with hope towards a bright future and compel it to use all possibilities to firmly face future variables,” he said.
The group is keen to implement such a vision in all its steps and different stages based on the fact that the group one of the largest economic entities in Qatar the region, as a key partner and supporter of all the development goals of the state, he added.
“The new identity of the group came as a result of the need to double the group’s investments and its diversity, the fact that prompted the group to establish a unified identity for all its subsidiaries, bearing the same character and colours but different designs for different activity,” according to Ali Mohammed al-Obaidli, Ezdan Holding Group CEO.
The move to have new identity came out of the group’s desire to highlight its true image, volume of its investments in the Qatari market, he said.
Stressing that the new identity is not limited to logo and colours but also extends to its projects, he said the group recently launched an integrated array of plans and strategies aimed at developing work within all Ezdan projects.
The holding company is witnessing an ongoing development process at all levels, technically and administratively, its deputy CEO Nasser al-Abdullah said.
Ezdan invests, among other sectors, in real estate development through the management of a huge number of housing units and villages in Al Wakrah and Al Wukair areas.
Ezdan Holding group includes also Ezdan Hotels Company, which manages Ezdan Hotels in the West Bay area, one of the largest hotels in Qatar with a capacity of more than 3,100 hotel units, in addition to Al Shamal Hotel, which is expected to be opened during the last quarter of 2014.
Moreover, Ezdan Mall Al Wakrah is set to be inaugurated during the second half of next year.
Ezdan is working to develop and manage several projects, including giant real estate projects that comprise thousands of housing units, in addition to investments in hospitality and financial sectors such as banks and insurance as well as health and media and commercial complexes.