Marking the start of a new chapter in Toyota’s relationship with Middle East car buyers, the Japanese automobile major yesterday announced the launch of a new brand tagline called “Akeed” which encompasses the highest level of trust and confidence reposed in the brand by consumers throughout the region.
Toyota’s new advertising campaign with this new tagline is now engaging consumers on a Pan Arab basis with print advertisements and a brand new television commercial, a spokesman for Abdullah Abdulghani & Bros. Co.,  official distributors of Toyota in Qatar yesterday said.
Explaining the concept behind the new tagline, Nobuyuki Negishi, chief representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, said: “Our communication objective behind Akeed is to assert that it’s the confidence gained through the absolute certainty and reassurance of Toyota ownership which gives consumers an emotional sense of satisfaction and attachment to the brand.
“Toyota tugs at the heart strings of car buyers in the region because it elicits a joy of ownership that comes from peace of mind, a legendary track record of fulfilled promises and an exciting range of vehicles which will continue to exceed consumer expectations well into the future.”
According to Toyota, the new tagline represented by the Arabic word “Akeed” was simply the best expression of the way the brand has been perceived in the region over the years.
With “Akeed”, consumers are making a definitive statement to say that Toyota is their car and will continue to be a key part of their lives.