Continental, a leading manufacturer of premium and high-performance tyres, has officially announced a partnership that will see the newly-founded Auto Future Tech become the official distributor of Continental products in Qatar.
The partnership was announced at an event held in Doha recently, which was attended by Martin Buday, Continental’s head of Marketing and Sales (Middle East and North Africa), and Andreas Bertram, managing director of Continental Middle East. They were joined for the official signing ceremony by Omar Alfardan, president and CEO of Alfardan Group, and other executive managers from the company.
The partnership will see Continental’s full range of passenger, van and truck products stocked at Auto Future Tech’s Salwa Road outlet, due to open in December, with three further outlets planned to open in the short term. Auto Future tech is the latest automotive sector offering of the Alfardan Group.
“Qatar is a growing market for Continental and one that we have highlighted as a priority going forward. We are, therefore, excited about the deal with Auto Future Tech so as to enable us to provide the country’s discerning customers with the highest quality in tyre technology. The relationship with our new partner is an important milestone for us and we are looking forward to building a successful business in the region in conjunction with them,” Bertram said.
“We are proud to officially launch Auto Future Tech and extremely pleased to be the official distributor of Continental products in Qatar as part of our growing automotive portfolio within Alfardan Group under Auto Future Tech. I am confident that our partnership with Continental will prove to be a very successful venture as we provide customers with the best service and product range to enhance their driving experience,” Alfardan said. “Alfardan Group has built a strong reputation within the automotive sector over the years with a successful track record and we are confident that Auto Future Tech will enhance this further by perusing new areas of automotive product offerings and extraordinary service. Continental is a globally recognised brand when it comes to top-quality automotive products, and we look forward to a long and successful working relationship with them here in Qatar.”