Accor Middle East has signed a management agreement to operate two new hotels in Doha, one a 3-star ibis hotel (150 guest rooms) and the other a mid-scale “aparthotel” Adagio (150 apartments).
Accor Middle East managing director Christophe Landais said “the project will fill a gap in the hospitality market of Qatar,  being the perfect hub for regional and international business, as well as MICE events.”
“Our guests visiting Qatar will appreciate and welcome the international service and reliability offered by ibis and Adagio, renowned for the levels of comfort and value-for-money they offer.”
The project is located on the C-Ring Road, connecting Doha’s central business district, the expanding airport and the Corniche, hence providing easy access from every part of the city and a high degree of visibility.
The hotels, “designed as a standardised product, each include an element of local flair in its design offering guests a warm and welcoming atmosphere on arrival. The ibis guarantees a consistent level of service through its proximity to transport hubs and business centres, and internationally trained, attentive staff that are committed to achieving the ibis, 15-minute service guarantee.”
Designed to be a new network of urban aparthotels, the Adagio range offers midscale apartments with optional services for “feeling at ease” in major destinations.
The aparthotel Adagio includes a mix of spacious studios, one- and two-bedroom apartments that come fully equipped with kitchen.
The ibis Doha will complement a regional ibis network of 12 hotels already in operation and seven currently under development, whilst Adagio Doha will the 5th branded hotel in the region.
The signing of the new properties in Qatar is in line with Accor’s strategy to achieve a target network of 100 hotels in the Middle East in three years.