Alfardan Automobiles, the exclusive importer of BMW in Qatar, together with BMW Group Middle East organised a two-day BMW M Active Driving Experience event at Losail International Circuit.
The BMW M Active Drive Experience was an exclusive driving programme that provided a live demonstration of the “sportiness and dynamic power of the latest BMW M models in a safe and exciting environment”.
BMW guests lived the experience, accompanied and guided by professional BMW M driving instructors, who flew in to Doha especially for the event.
Guests enjoyed specialised sessions on how to enjoy the performance M vehicles in a variety of conditions, including acceleration, slaloming, cornering and braking.
They also enjoyed one-on-one coaching, including driving techniques, tips and tricks, aimed at improving their driving styles and experiencing the full potential of BMW M models.
“This year, our clients had the opportunity to put the BMW M vehicles through their paces in a safe and controlled environment. Under the careful guidance of the BMW M driving instructors, our clients were able to both learn and experience the extreme capabilities of BMW M vehicles,” said Mohamed Kandeel, general manager at Alfardan Automobiles.
Guests at the event had the opportunity to drive the full range of new vehicles from M, BMW’s exclusive, sporty and dynamic sub-brand, including the all-new M6 Gran Coupe, M6 Coupe, M6 Convertible, M5 and X6 M.
“The popularity and excitement of our BMW M models continues to grow as driving a car boasting of the M logo remains an exclusive experience,” Kandeel added.