Ford Motor Company and its ‘Warriors in Pink’ campaign has kicked off its 19th year of support in the fight against breast cancer with the arrival of its 2013 collection of Ford Warriors in Pink apparel and accessories.
Created for women, men and children, the collection features important symbols signifying the message of hope, strength and unity in the fight against breast cancer.
The new collection is now available at www.fordcares.com, with 100% of net proceeds going directly to the fight against breast cancer.
“Models of Courage,” a programme launched in 2012 to highlight the stories of breast cancer survivors, is continuing this year with inspirational stories of 11 women and men who were selected for the programme to serve as Ford Warriors in Pink role models and inspire everyone involved in the fight against breast cancer.
During this year, the models of courage will build upon their roles, travelling around the country as ambassadors for Ford and the breast cancer fight, sharing their stories of hope and survival, and connecting with women and men who need support and encouragement.
“The Ford Warriors in Pink campaign, with $120mn dedicated to the cause, is nowhere near done. As long as breast cancer affects our moms, sisters, daughters, fathers and sons we will continue to fight,” Ford’s primary brand experiential manager Tracy Magee said .
