FC Barcelona (FCB) president Sandro Rosell welcomed Qatar Airways and its chief executive officer Akbar al-Baker into the FCB family on the pitch of Camp Nou on Tuesday night.   
“Our club has more than 100 years of history with many glorious moments. Qatar Airways is a young company, which is full of enthusiasm and which, like us, strives for excellence in everything it does,” said Rosell, presenting al-Baker with an autographed jersey. “Both of us are expanding globally in the world, with more and more supporters and customers and we share objectives that will consolidate our partnership”
“We are proud to be uniting with a team that upholds one of my country’s core visions: uniting the world through sport, enriching societies through sport and creating opportunities through sport,” said al-Baker, who presented Rosell with a model of the Qatar Airways 787 Dreamliner. “FC Barcelona is a team that unites the world. And Qatar Airways is truly a global connector. A perfect match – bringing your fan base closer to your hearts and home.”
Invited guests had the opportunity to witness the official team photograph, which included Rosell, al-Baker and the 22 members of the FCB first team wearing this season’s new official jersey. Youngsters from the FCBEscola children’s squad also joined the team on the pitch.
During a reception following the launch, the airline presented its newest global television campaign titled “The Arrival” - an integrated campaign supporting Qatar Airways’ sponsorship of FCB, the first commercial partnership in the club’s 114-year history.
The 90-second ad focuses on a Qatar Airways flight attendant touching down in the “Land of FC Barcelona”, disembarking from the Qatar Airways 777 and taking a journey through the incredible destination to the famous Camp Nou stadium. Throughout her adventure, she encounters some of the club’s most famous players, past and present, experiences the rich history of FCB and meets the fans at the heart of the club.