Alfardan Automobiles, the BMW Group importer in Qatar, has unveiled the new BMW 7 Series Individual models at its West Bay showroom.
The new, customised models are the latest creations from BMW Individual - the personalised optioning programme that offers a range of material, paint and interior trim options, enabling customers to tailor their vehicle to a design that suits their individual style.
The BMW 750Li Individual features a topaz gold exterior, which reflects pure gold, and a neon blue exterior that stands out in the daylight with its shine and dazzle.
For the interior, the model is available in the BMW Individual two-tone Merino caramel and black or Merino champagne and black leather.
The 750Li Individual also comes with BMW Individual fine-wood trim crafted from hand-selected wood. The model illustrates unique elegance in the fine-grain interior trim with satin walnut or honey brown.
The BMW 740Li Individual is available in colour options that include twilight purple, bronze and red. The red model is offered with the M sports package featuring M sports aerodynamic body kit, leather steering wheel and wheel trims.
The model is available in two interior options: leather Dakota saddle brown and Veneto beige.
The 740Li Individual also comes with BMW Individual fine-wood trim in the popular grain light high-gloss or burled walnut options that further highlight the sleek design of the 7 Series, delivering a premium brand experience and style.
Commenting on the arrival of the new BMW 7 Series Individual models, Alfardan Automobiles general manager Mohamed Kandeel said: “We are noticing an increased demand for our BMW Individual programme in Qatar. More and more of our customers are enjoying the experience of owning a vehicle that is unique and one of a kind. By introducing the new individual colours and interior trims, we are meeting this demand and delivering our top-of-the range flagship model with high-quality materials, paints and interior trims options.”
Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme was launched with the aim of leading the trend towards individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands in terms of distinction, design and function.