Buy it, flip it, sell it for a cool profit
August 14 2013 09:06 PM

A Tudor-style home is being renovated for resale in the Silver Lake neighbourhood of Los Angeles.

By Tim Reid

Jan Brzeski stands in a sun-filled, beautifully refurbished living room high in the Hollywood Hills, looking out at a swimming pool and, miles below, stunning views of Los Angeles.
Brzeski is a private money lender running an investment firm in Los Angeles that provides loans to house flippers — investors who buy a home, refurbish it, and sell it at a profit. Many flippers turn to money lenders because they cannot get banks to provide such short-term, quick financing.
Standing with Brzeski is Scott Ryan, the realtor who bought this four-bedroom, five-bathroom house in December 2012 for $1.5mn — with money lent by Brzeski — and has transformed it with another $600,000. The property will soon go on the market at $3.295mn.
“People will come in here and fall in love,” Ryan said, with a house flipper’s standard issue optimism. “This is an emotional sale. If it takes a week to sell, I will be surprised. There are a lot of young, wealthy people here, and a lot of money out there.”
Eighteen months ago Brzeski and his firm, Arixa Capital Advisors, were lending investor money to flippers on very different properties: $250,000 single family homes in southern California’s up-and-coming lower- to middle-class blue-collar neighbourhoods. Most of the deals involved foreclosed homes that were totally refurbished, and then sold quickly.
No more. Brzeski now focuses on developers working on high-end flips of mansions and townhouses in exclusive neighbourhoods, such as the Hollywood Hills and Bel Air.
And he is not alone. There has been a surge in high-end and luxury flipping across the US. Between 2011 and today, flips of homes valued at $1mn or more have risen almost 40% across the United States, according to RealtyTrac, the housing data company.
Between 2011 and 2012, high-end flipping soared 456% in Phoenix (150 properties from 27); 867 percent in Orlando (29 homes from 3); and to 73 properties from 10 in Las Vegas, according to RealtyTrac. To qualify as a flip for the figures, a home has to be bought and sold within six months.
Brzeski says two main factors combined to send him upmarket in the projects he lends on.
Newly flush Wall Street investors moved into the mid-market with so much money that they bought nearly every foreclosure in sight, mostly to rent. The Blackstone Group, for example, spent $5.5bn on 32,000 homes across America, according to the firm. American Homes 4 Rent, the California-based real estate investment trust founded by self-storage billionaire Wayne Hughes, spent $3.3bn, on more than 19,000 houses.
“These Wall Street guys employed huge dollars,” Brzeski said. “These firms came to the courthouse steps and bought everything in sight. So the low- to mid-market dried up.”
Brzeski said he had originally been wary of the high-end market, because of the much bigger sums involved and thus greater risk. But then in 2011 he financed the purchase of a house in West Hollywood for $1.425mn. Another $1.175mn was spent on a total refurbishment.
“When the developer put it on the market, they had multiple, all-cash offers,” he said. “There was a line out the door to buy it. It sold for $3.5mn. This was an incredibly profitable project. This really opened my eyes.”
The house was bought by actress Sarah Gilbert, who became famous on the television sitcom Roseanne. Daren Blomquist, RealtyTrac’s vice president, said:
“Flippers are getting more confident that the market is really recovering, and therefore are more willing to go high-end, even though it’s more risky.”
Blomquist said with the stock market doing so well, there is a lot of investor cash out there, and a huge amount of wealth and pent-up demand at the high-end of the market. When a beautifully refurbished mansion hits the market, they are snapped up, often with all-cash offers, he said.  
Foreign investors are also spending billions on the US property market. Last year, Chinese investors spent $12bn on US real estate, making the country the second-biggest foreign investor, just behind Canada, according to the National Association of Realtors.
Blomquist also sounded a warning for anyone who thinks flipping is easy. Many who try, suffer catastrophic losses.
“It’s 10 times as risky doing high-end flips. Unfortunately what happens a lot of times, flippers have a property, then they can’t find a buyer to purchase it.”
Brzeski’s business model is simple. Using a fund of investor money he lends 75% of a project’s “hard costs” — that is money used for the purchase and refurbishment — and collects interest at an annual rate of approximately 10 percent.
Usually the loan is repaid within six to 12 months. He does not share in the profit made by the flip. Brzeski loans between $1mn and $4mn on each project.
Another factor, unique to California, helps him fund luxury flips, said Brzeski. Because of a 1978 voter initiative law knows as Proposition 13, the tax assessments of California houses have increased dramatically less than home values since the law was enacted, as long as the home has remained unsold.
Now, owners who had been reluctant to part with their large homes since the early 1970s because of “Prop 13” are dying, or are finally ready to downsize.
“Almost all our homes in these A and A-plus neighbourhoods have something in common. You look at the appliances in the kitchen. If they are from the 1960s or 1970s, that’s the house to flip,” Brzeski said.
Across the US, close to Washington, DC, Chris Haddon works for Hard Money Bankers. They provide money for investment deals on “fix and flip” projects in Washington, Maryland and Virginia.
Haddon says he, too, has seen a surge in deals involving high-end properties.
“A few years ago, you would look at a $2mn property and have no idea how long it would take to sell. The high-end market is always the last to rebound. But it’s now rebounded and DC is hot.”
In Miami, Mark Black, a realtor, said people with cash have been moving into the high end of the market in the past year.
“The market has gone through the roof. You see people buying properties one year ago and selling them at 20, 30% profit. Some of these are no more than paint jobs. The ones that are doing big rehabs are making huge profits.”
In Manhattan, Tim Desmond, a realtor with luxury realtors Stribling, said high-end flips in New York are not for the faint of heart, but the profits can be huge.
He cited a 12,000sq ft (1,115sq m) home on Manhattan’s East 56th Street that was bought by an investment group for $10mn. It took two years to convert it into two, three-storey, 6,000sq ft (557-sq-m) condominiums. The first is now on the market with a $17mn price tag. — Reuters

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