Fashion retailer Splash has announced Bollywood superstar Salman Khan as its brand ambassador. The actor will promote the entire line-up of Splash clothing over the yearlong association across various platforms of the brand. “Splash is an amazing high-street retailer with a vast reach in the region. I am happy to be associated with Splash and together we look forward to a great journey,” said Salman. “We are very excited to have star and style icon Salman Khan as the face of Splash in the region,” said Raza Beig, CEO of Splash. The AW’13 campaign featuring Salman will be shot in London and launched in the last week of August. Splash will also shoot 30-second fashion films that will feature Salman in various looks and moods.