New generation of digital signage solutions unveiled

The digital screen technology, revealed in Qatar for the first time, promises to change the traditional perception of digital media marketing.

Besides traditional digital signage solutions, Salam Technology also offers the “Any Glass” concept, which can be provided to customers through broadcasting media into different end points such as iPads, iPhones, projectors, LED screens and video walls by using a centralised media management solution.

In addition, Salam Technology is utilising Cisco systems and AppSpace technology and works on integrating both these platforms in digital signage screens. “This is where ADabisc comes in - to develop a creative and innovative touch on the content, which the consumer will receive on the screens through a complete and integrative system using its own unique content,” a company spokesperson said.

Hythem El Kabbany, general manager for marketing and sales at Salam Technology, said: “Salam Technology is launching this one-of-a-kind initiative in Qatar in partnership with ADabisc, Cisco and AppSpace. We were able to combine the latest technology with creative content solutions in one of the most sophisticated devices. This comprehensive package will lead every consumer to experience the privilege of owning a customised system that reflects the essence and aspirations of its company, drifting away from the monotonous and traditional technical approaches.”

Luay Darwish, managing director at ADabisc, said: “Modern technology is no longer the only criterion that institutions and organisations look for these days. They strive for excellence and innovation in order to influence and encourage healthy competition. Within this framework, our company has more than a decade of experience and professionalism in the field of creative content and digital marketing. Today, we are sharing our expertise to create a first-of-its-kind experience in Qatar.”