Mustafa al-Qahtami and Fatima Sultan al-Kuwari give details of Qtel’s “Alkhair” campaign at a press conference yesterday

Qtel has announced a special campaign, a range of community activities and a special mobile Internet rate for Ramadan.
To mark the occasion, Qtel has launched the “Alkhair” (goodness) campaign, designed to encourage “good deeds” during the holy month. Part of the campaign is to stress on the importance of speaking kind words and helping others during Ramadan.
Qtel has planned a series of hospital visits and charitable initiatives for Alkhair besides providing support for the Refaq campaign to help improve houses of financially backward families in Qatar.
Mustafa al-Qahtami, Qtel director (branding and corporate communications), said: “We have developed the Alkhair campaign to show the importance of good deeds and kind words during Ramadan. Our aim is to ensure that everyone – young, old, rich and poor – feels the warmth and support of the community during this special time.”
Under the Ramadan mobile Internet offer, which starts tomorrow, customers can opt for a Ramadan mobile Internet rate of Dh5 per megabyte, which Qtel said is the “best rate ever” offered in Qatar.
Qtel said it hopes customers will use the “incredible” mobile Internet rate to reach out to loved ones, reconnect with people they used to know, and encourage good actions during the holy month.
Fatima Sultan al-Kuwari, director (public relations), said: “This year’s Ramadan offer ties into the wider theme of the Alkhair campaign. We have made it easier for people to share Ramadan greetings and photos than ever before, and we hope people use this opportunity to reach out to people they haven’t contacted recently, or to share kind thoughts with friends and family.”
Hala customers can take advantage of the special mobile Internet rate by sending the short code “data” to 121. Shahry customers can send “data” to 141.
Once activated, customers will receive the special mobile Internet rate. The offer is available for all Shahry and Hala customers, with customers using the Shahry Unlimited Mobile Internet Packs receiving their usual unlimited allowance for QR100 less over the holy month.
The special Ramadan offer will be available to Qtel customers until the last day of Ramadan.
To support the “Alkhair” campaign, Qtel has created a special series of short films that “focus on the impact of good deeds and which reflect the best elements of Qatari culture”. The spirit of Alkhair has been demonstrated by Qtel’s Refaq campaign, which has seen volunteers undertake major home improvements for underprivileged households across the country.
Already, the team has completed renovation projects for some 10 houses, where the volunteers have conducted maintenance and repair work based on the needs of the specific households. In all, 60 homes have received vouchers that can be exchanged for household goods and necessities.