With the number of Internet users in Qatar growing by the day, businesses have started to realise the importance of online marketing and advertising.
Some 86% of Qatar’s population is active on the Internet while there are more than 700,000 Facebook subscribers in the country, a new study has shown.
The study was conducted by Spark Digital, a social media agency in Qatar, which recently launched a “user friendly tool” to help business owners and managers to calculate the estimated target audience that they could reach using online advertising.
The new tool called Advertisement Estimator is a simulation of what digital media services agencies could do to help business owners reach out to their target audience in the market.
Spark Digital has recently conducted a study over the span of six months regarding social media usage patters in the Middle East.
The study that entailed some 22 Arab countries has shown that every three seconds another person in our region signs up for Facebook.
Qatar has also topped the Middle East in cell phone broadband usage according to Euro Monitor International’s country briefing report, “Technology, Communication and Media: Qatar”.
With the number of Internet users in Qatar growing by the day, businesses have started to realise the importance of online marketing and advertising.
The “Demographics Estimator” is a simple demonstration of the possible expansion opportunities that digital marketing can give to businesses.
Narrowing down target audiences based on location, age, gender and even personal interest is possible using this tool and thus a guaranteed worth of advertising value is reached and maximised.
Spark Digital CEO Nino Kader said, “For the first time we are making it possible for any company to advertise to the Arab world as a single marketplace.
“Hundreds of people have already used the Ad Estimator to determine the online audience they can reach. Now any size business can market their product or service to millions and millions of people. Traditionally, TV was the only way to do this and that can be very expensive.”
Recent studies have shown that digital marketing is now the second largest advertising tool globally after television advertising. It is actually more effective as it is easy to trace the number of users who view the advertisement.