Qatar has five out of the top 50 brands in Mena in 2013, with a brand value touching $5.56bn, according to a recent study published by Brand Finance, the world’s largest independent intangible assets and brand valuation consultancy.
The combined value of the Qatari brands represents 14% of the $39.33bn total of the top 50 Mena (Middle East and North Africa) brands.
Ooredoo (brand value of $2.73bn) has been ranked fourth on the 50 Mena brands list, and holds top position in Qatar. Other Qatari brands on the list are QNB, Industries Qatar, Commercial Bank and Doha Bank.
Brand Finance Middle East managing director Hany Mwafy said, “With offices in more than 22 countries, Brand Finance publishes its annual global and regional study of the most valuable brands providing the business community with insights into top brands globally and as per markets. This Mena study being conducted annually since 2009 serves as a benchmark of top Mena brands, according to sectors and countries.
“The recent rebranding of Qtel to Ooreedoo demonstrates the growing self-confidence of GCC (Gulf Co-operation Council) brands appealing globally to Arab audiences. Bold marketing actions and big marketing budgets are now driving the organic growth of GCC brands.” The Brand Finance study was published in the Mena region in collaboration with Virtue PR & Marketing Communications.
