Senior executives of Al Meera Consumer Goods Co with guests at the new store in Nuaija.
Al Meera yesterday officially opened its new store in Nuaija.
Guy Sauvage, chief executive officer, Al Meera Consumer Goods Co, said the opening of the new store in Nuaija was part of the group’s expansion plans in Qatar, launched three years ago.
“We have now more than 20 ongoing projects and a new project near the Qatar University area is almost completed, which will be opened before the end of the year,” he said.
Underscoring the importance of Al Meera to all the communities in Qatar, Dr Mohammed Al Qahtani, deputy chief executive officer, Al Meera, officially announced the inauguration of new store in Nuaija.
Al Meera - Naujia is built to international and stringent specifications, and has been outfitted in Al Meera’s new interior design, allowing for a more convenient and memorable shopping experience.
“Our expansion plans benefit everyone in the country - shareholders and customers alike,” said Al Qahtani.
“Qatar has always been and will always be our primary market. Even though in the past year we have inked deals to expand our brand in international markets, it has not been done at the expense of our obligations and role in the country. We are first and foremost a proud Qatari corporation, and our success is tied to the success of this country. Our aggressive expansion in Qatar is testament to that commitment,” he added.
The new Al Meera store in Nuaija (2,000sq m) promises to offer fresh foodstuffs, while adhering to the strict international standards to ensure product freshness and variety. Al Meera offers the freshest of all products at the most convenient and competitive prices in Qatar.
The company also announced that the newly opened Al Meera store in Nuaija follows the opening of two more convenience stores inaugurated during the first quarter of this year.
Al Meera opened at Beverly Hills 3 compound in Al Waab, which despite being a convenience store, offers the prices and quality of the products that customers find in Al Meera hypermarkets.
Similarly, Al Meera’s new convenience store at Sealine is located at the entrance of resort at its new permanent location, after three years of having a seasonal winter camp store at the beach. This new store will serve campers and visitors on the area all year round.
“Our expansion plans involve more than just increasing our retail space,” Al Qahtani said, adding: “Our strategy also calls for expanding product offerings to our customers. A number of deals signed this year with international and regional firms will see more products on our shelves to the delight of our customers. Essentially, Al Meera is turning into a one-stop shop that can offer everyone’s needs in one location.”
Besides opening new outlets, old Al Meera outlets are also being converted to the new and innovative concept: a modern design tailor-made for the Qatari market by international design firms.
“Al Meera’s efforts have really paid off – for everyone,” Al Qahtani said, adding: “Our stores can now easily be accessed by virtually everyone in Qatar. It is the Qatari market that has been propelling our growth, and we are committed to our own vision, to become the country’s ‘favorite neighborhood retailer.”