Darwish Luxury, the luxury arm of Darwish Holding, has opened the first concept store of globally renowned jewellery brand, Pandora in Qatar, at the Lagoona Mall.
Lagoona Mall and Pandora officials at the opening
Founded in 1982 in Copenhagen, Denmark, Pandora aims at providing women across the world with a universe of modern, genuine and hand-finished jewellery to help express their individuality and bring their personal style to life.
The modern and aesthetically designed store is located on the Ground Floor of the luxurious mall and carries all the latest jewellery lines of Pandora; including the legendary hand-finished bracelet and famous charms, which the brand is most recognised for.
The store opening was combined with Pandora’s latest Spring /Summer collection that carries hand-finished gold and silver jewellery celebrating feminine beauty with a touch of raw elegance. Pandora also launched its new necklace line concept that allows for mixing and matching the elegant and stylish with the fresh and daring.
Bader al -Darwish, chairman of Darwish Holding said: “We are delighted to introduce one of the world’s largest jewellery brands in Doha - with a focus on design, quality and individuality. We are confident that Pandora will be very well received by the Qatari audience. This new milestone is in line with Darwish Holding’s strategy to bring into the country the world’s most renowned brands.”
Thomas Bay, managing director Panmeas Jewellery, the master franchise and official distributor of Pandora Jewellery in the Middle East said: “We are thrilled to be in Lagoona Mall, especially as the new mall is an eclectic and vibrant environment with many international brands. We are very excited to reach out to the communities living in Qatar, and to introduce Pandora’s unique concept to them.”
The global brand has attained an overwhelming presence in the jewellery industry around the world. Since its inception, Pandora has created feminine and timeless jewellery that has been embraced by consumers worldwide for its unique quality to capture life’s unforgettable moments. Through a strong and lasting design formula, Pandora allows women to express their individuality and personal style through endless styling combinations from a wide collection of feminine high quality jewellery.
Today the successful brand has achieved global recognition and is represented in more than 66 countries in six continents and has its own large production facilities. Pandora is growing rapidly and is taking the world by storm with more than 10,000 jewellery retailers worldwide including over 700 Pandora branded concept stores.