A selection from the Gap ‘Be Bright’ Spring collection.

Gap has launched its Spring/Summer 2012 collection, with officials announcing that the brand is embracing colour in every shade, shape and form.
The brand’s new global marketing campaign ‘Be Bright’ is designed to celebrate the vibrancy of colour in the modern world, and has been launched with the Spring collection.
“Tops, bottoms and accessories are brought to life in a wide range of luscious colours that instantly brighten your wardrobe,” said a spokesperson, adding “it’s colour shown off in a sophisticated way – whether it’s contrasting or tone-on-tone, mixed, matched or striped, colour has been elevated in a singularly Gap way.”
Global chief marketing officer for Gap, Seth Farbman said: “The ‘Be Bright’ range speaks to what has always been the heart and soul of Gap — casual American style that’s relevant for today and rooted in optimism.
“We’ve been infusing a new energy and confidence into our product and how we express who we are to our customer. It started with our 1969 jeans and premium black pants and continues this spring with our coloured denim and khakis.”