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| Al-Mohannadi and a QTA official at the press conference yesterday |
More than 127 exhibitors including some 56 from Qatar, Kuwait (16), Bahrain (40), Saudi Arabia (five), UAE (12), will showcase the latest designs and trends for abayas, kaftans and evening gowns during the event being organised by the Qatar Tourism Authority (QTA).
The event will include fashion shows and demonstrations as well as the opportunity for visitors to purchase garments and other accessories.
The third edition follows from the two successful Hya exhibitions in 2011, which saw thousands flock to the Doha Exhibition Centre to view the designs on sale and Qatar establish itself as a major player in the fashion market.
QTA Organising Internal Exhibition and Exhibitions Services department head Lahdan Ghanim al-Mohannadi said the event will be the biggest Hya exhibition so far.
“This year, we are gathering more exhibitors from around the region, and especially from Qatar, for the third edition of Hya. The amazing response to the two events held in 2011 shows us that there is a wealth of talent in designing and creating these sometimes spectacular garments, as well as a discerning public looking for new and unique designs,” he said.
Al-Mohannadi mentioned that the previous two editions of Hya saw many visitors from the region travel to Doha not just to exhibit but also attend and see the latest designs.
“With Qatar emerging as a favourite destination for travellers from the GCC, we have deliberately looked to bring designers from the region and North Africa to cater for this demand,” al-Mohannadi said adding: “The exhibition is a great marketing opportunity for young and upcoming designers, especially those from the Gulf region, to reach a wider audience and showcase their talent.” The exhibition timing is from 10am-1pm and 4pm-10pm daily. More information can be had at www.qatartourism.gov.qa