The new BMW 3 Series

Alfardan Automobiles, the official importer of BMW cars in Qatar, has announced the arrival of the all-new BMW 320i at its showrooms in Doha to complete the 3 series model range with BMW 328i and BMW 335i.
Having sold 12.5mn cars since its launch in 1975, the BMW 3 series continues to be BMW’s best-selling model series, consistently accounting for more than a quarter of the company’s global sales.
The new 320i is now available at Alfardan Automobiles showrooms in Alfardan Towers, West Bay or Suhaim Bin Hamad Street with a price starting from QR159,900.
With the addition of the BMW 320i, BMW is expanding its 3 series product offering and making the world’s best-selling premium car even more accessible to a wider customer audience across the region.
“The BMW 3 Series has been riding the wave of success ever since its launch 37 years ago – in fact, every third BMW sold in 2011 was a 3 Series,” said BMW Middle East managing director Dr Joerg Breuer. “It is therefore, a very important model for BMW Group, and by adding an additional engine variant, we expect to achieve even greater success.”
Performance and technology have always been key areas of expertise for the BMW brand and agility and driving dynamics remain outstanding attributes of the new BMW 3 series. Customers can now choose from two powerful twin-power turbo four-cylinder engines – 320i, 328i and the six-cylinder 335i – that all come with an eight-speed automatic gearbox and twin-power turbo engines technology, offering more efficient dynamics technology to make the new 3 series more powerful and fuel efficient.
The new car is the first BMW model to be available with three different lines: modern, sport and luxury – three distinctive design personalities for the exterior and interior. Within each line, customers can choose a number of exclusive finishes and equipment variants to suit their taste and lifestyle
New powerful design elements include a new face, with flat headlights reaching along as far as the BMW kidney grille. This emphasises the elegantly dynamic design of the new BMW 3 Series, which has increased in length (+93mm), width (front +37mm, rear +47mm) and wheelbase (+50mm) compared to the predecessor model, giving the car an elegant and athletic silhouette.
Inside the new 3 series, the noticeable increase in space means significant benefit for the rear passengers and the classic BMW interior surfaces and lines flow over the instrument panel towards the front passenger side of the cabin, where they form a smooth and protective border.
The 3 series offers numerous BMW ConnectedDrive technology features that give the driver and passengers information and services to help make their driving experience safer and more comfortable.
These include a rear-view camera and park assistant – a system that takes on the search for a parking space as well as the actual parking.
Another strong feature to highlight is that owners of select Blackberry smart phones can also access the phone’s windows office function via the operating system iDrive.
The new bluetooth interface that integrates the Blackberry device into the vehicle allows e-mails and calendar entries to be received and displayed on the control display and even read out through an optional voice output function.
New to the 3 Series, the feature helps drivers maximize fuel economy by analyzing their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.
“We are very proud to start this year with the launch of such an important BMW model and to be the first Middle East market to showcase this car to the public,” said Alfardan Automobiles general manager Mohamad Kandeel. “The new car is bigger, sportier and more dynamic, and now BMW is adding more power and value to the highly popular BMW 3 series range with the introduction of the all-new BMW 320i, so the enthusiasts of the BMW 3 series in Qatar can choose a number of exclusive equipment variants to suit their taste within a wider range, and I am certain that this model is going to enjoy an enormous success in the market.”