Fifty One East dazzled the world’s savviest jewelry connoisseurs with its exquisite collection at the Doha Jewellery & Watches Exhibition (DJWE) being held at Doha International Exhibition Centre.
Fifty One East has rolled out some astounding collections from the most distinguished and celebrated names at the exhibition. These include Rolex, Boucheron within an exclusive wing. Pasquale Bruni, Armand Nicolet, Fabergé Watches, Tudor, Diamanti, B R M, Erwin Sattler, Fitzroy London, H. Moser & Cie, Vulcain, Feraud Joaillerie, Franco Pianegonda, Guy Laroche, Jeell, Joelli Jewellery, Pandora, Tirisi Jewlery & Tirisi Moda, Victor Mayer, Parker and Waterman.
Bader Abdullah al-Darwish, chairman of Darwish Holding, said: “In its 10th edition to date, the Doha Jewellery & Watches Exhibition continues to be a beacon of attraction to those who appreciate the craftsmanship behind this incredible industry. Our brand name Fifty One East has been recognised as the epitome of luxury and the true definition of a world for the savviest and most seasoned experts and enthusiasts.”
Darwish, further said: “We’re very excited to take part in this year’s DJWE for it has become the region’s leading luxury products event bringing together global leaders and manufacturers in the business. We are also honoured to welcome Qatar and the world to our pavilion. It is  the perfect merge of our rich Qatari culture and the globe’s most respected and impressive jewellery palette.”
Rolex showcased one of its most expensive works to date, the Submariner Green Emerald Special Edition together with the Oyster Perpetual Yacht-Master, Oyster Perpetual Cosmograph Daytona and Oyster Perpetual Sky-Dweller which were star timepieces at BaselWorld 2012.
Boucheron had on display the renowned Opalescent Serpent Necklace from the 2012 L’Artisan du Réve collection with the serpent representing a pledge of enduring happiness for all Boucheron women. This year, the serpent is re-invented with a modern and striking light combining new materials, colours and technical expertise that make this multiple-wear piece a signature Boucheron creation.
Boucheron’s Black and White Quatre collection and Animal collection were also a huge draw.  
Pasquale Bruni’s Bon Ton Clori was the primary highlight for the brand this year encompassing new, exciting and elegant rings, pendants and earrings.