Virginia Commonwealth University in Qatar (VCUQ) will present an exhibition, titled “WeMadeThis.Es” and curated by the multi-talented Héctor Ayuso, with an opening reception on Sunday at the VCUQ Gallery. The exhibition will run until March 20.
For the first time, the association between Spain’s Arts and Culture and Ayuso will take an in-depth look at an all-new generation of Spanish visual creators. Curated by Ayuso, “WeMadeThis.Es” is a panorama of creativity and talent. The artists and studios participating in the exhibition are Alex Trochut, Andreu Balius, Atipo, Brosmind, Dvein, Folch Studio, Kike Besada, La Camorra, Lo siento, Marta Cerdà,  Oso, Pablo Abad, Physalia, Ritxi Ostáriz, Serial Cut, Toormix and Vasava.
Ayuso has directed various films, shorts and documentaries and worked as a designer in the fields of visual art, design and interactive. He currently involves himself in projects as an artist, filmmaker, creative director, storyteller, seeker and curator, describing himself as an “experience maker”.
In 2000, Ayuso founded the Offf Festival, which has become one of the most vital and visionary spaces to discover and understand cross-media activity. Offf extends its reach beyond its home in Barcelona through an international programme that sees the “Offf On Tour” visit up to five countries a year and reach an audience of up to 20,000 creative professionals and students.
More than just a looking glass on the creative world, the festival actively seeks to engage with that world by fostering collaborations, research and education. Collaborations have led to international recognition, including a Cannes Lion in 2011 for the festival title sequence. In 2008, Ayuso founded the Atelier, an educational platform to stimulate and promote the development of new generations of creative professionals.
In Spain, even great works in non-visual mediums are primarily known for the iconic figures they have produced: think Don Quixote or Don Juan. Indeed, the visual defines Spanish art in all its forms.