HSBC has highlighted the importance of long-term banking relationships through a new campaign that encourages customers to look for the “hidden smiles” that come from a customer-centric banking approach.
The campaign, launched in Qatar recently across a variety of advertising, communications and promotional mediums, focuses on the added-value benefits that should be infused throughout a successful client-bank relationship, giving the customer multiple “reasons” to smile.
The creative concept of the campaign features images of everyday situations or objects which, on second glance, reveal the shape of a smile hidden within them.
Examples of the reasons to smile vary from cashback on credit cards, free insurance premiums, no insurance charges on loans, and a range of benefits from holiday and voucher booklets.
“Many customers in this region tend to have the banking basics in place such as a current account or credit card without being aware of the added-value benefits, products and services that they could be utilising by expanding their relationship with the bank.
“This is a light-hearted but very targeted way of asking them to take a closer look and be pleasantly surprised,” said Francesca McDonagh, the regional head of Retail Banking and Wealth Management for the Middle East and North Africa at HSBC.
HSBC customers are entitled to free credit life insurance with every personal loan, fee-free credit cards with offers at more than 19,000 merchants worldwide, access to Global View and Global Transfers, which allow customers to manage multiple HSBC accounts in different countries using one login page.
For customers looking to invest long-term for retirement, wealth protection or children’s education, benefits include up to two free premiums on their life protection plans and an additional allocation of up to 2% on their savings plans.
Customers opening an HSBC Premier account will get the help of accredited “Wealth Advisors” to advise on their wealth management needs and plan accordingly.
HSBC credit card customers get an “exclusive” HSBC Entertainer booklet with vouchers worth QR25,000, while personal loan customers get a hotel voucher booklet worth QR150,000.
All customers who transfer their salary to an HSBC account get a welcome bonus of up to QR500.
“We realised that with all the different promotional offers in the market on different products by a variety of banks, customers can feel confused and overwhelmed. With this campaign we want to send out a simple and clear message to all our banking customers that cuts through the clutter – the more you grow your relationship with HSBC, the more we invest in you as a customer,” added McDonagh.