Retail major Lulu has announced the launch of their 100th store in Ras Al Khaimah later this month to further strengthen their market share in the Middle Eastern region.
Addressing a press conference in Dubai, Emke Lulu Group managing director Yusuff Ali MA said: “It was part of our well thought-out ‘Achieve 100’ growth plan launched in 2009 to reach the 100-store mark within three years.
“We are obviously pleased to announce that the 100th Lulu inside RAK Mall, being constructed by the Group, will be inaugurated by Sheikh Saud Bin Saqr al-Qassimi, Supreme Council Member and ruler of Ras Al Khaimah on April 26.
“We are going ahead with our major expansion plans in all GCC countries. In Abu Dhabi alone, we will have another six hypermarkets.”
Lulu, which started out as a supermarket and department store chain has gradually moved on to the big format hypermarkets and the shopping mall sector. The group manages 10 successful shopping malls in the GCC countries which also include hypermarkets.
The hypermarket group’s next move is to launch ‘Webstores’. The first ‘Lulu Webstore’ will initially cater to the UAE market before rolling out to other GCC countries.
Going with the success of its digital marketing initiatives through social media and e-coupons, the Lulu Webstore is sure to act as a catalyst for the online shopping scene in the region, said Yusuff Ali.
