John Saad (left) and Simon Ferguson ... new partnership
Vodafone Qatar has announced a partnership with local advertising firm The Agency to handle its advertising account. A spokesperson explained that the pitch process for the account included eight global and regional advertising companies before The Agency was selected.
Vodafone Qatar chief marketing officer John Saad said: “Vodafone continues to invest heavily in the Qatari market and this appointment of a local Qatari advertising agency is further evidence of our commitment to truly understanding and satisfying the unique needs and aspirations of the people of Qatar.
“We’ve been through an extremely stringent selection process and feel sure that The Agency is not only the perfect partner for us because they are ‘local by design’ but we have also been highly impressed by their excellent understanding of our brand, customer insights and the passion of their team.”
“They have shown us that they are the best creative agency partner to help us demonstrate that we truly are a global company with local roots in Qatar.”
The Agency CEO Simon Ferguson commented: “Vodafone is one of the most respected and loved brands in the world. As a major, global brand we admire their drive to become a locally rooted company with a solid commitment to the Qatari market. “It’s this cultural alignment that makes this a perfect partnership.
“The Agency prides itself on its Qatari philosophy of being ‘local by design’ which means we have a unique understanding of the Qatari market that inspires us to create campaigns that are truly world class and unique to the local market.”