Memac Ogilvy PR’s Qatar office, has won the ‘Best Use of Social Media’ award from the Middle East PR Association (Mepra) for its work on Qatar Coral’s #Ramadangram campaign, one of the first in the region to leverage social networking phenomenon, Instagram.
Edmond Moutran, chairman and CEO of Memac Ogilvy Middle East and North Africa, said it is always gratifying to be acknowledged by industry peers.  
Saada Hammad, regional PR director, described #Ramadangram as a break through campaign.
Leveraged on Instagram, Twitter and Facebook, the campaign engaged Qatar residents in a seven day Instagram photography competition.
Participants were asked to capture their best Ramadan moments and share them via Qatar Coral’s Twitter page (@qatarcoral). Winning images were displayed on the company’s Facebook page.
Samer Abboud, managing director of Memac Ogilvy & Mather Qatar said, “This award reflects our team’s passion, forward-thinking and in-depth market knowledge.”