Joyalukkas Group has signed up popular Indian film stars R Madhavan, Suresh Gopi, Sudeep and Allu Arjun as their brand ambassadors to connect with the four key regions Joyalukkas Jewellery chain is spread across.
The new drive with the slogan ‘be global touch local’ coincides with the jewellery retail chain’s 10th anniversary in India. The global retail chain is simultaneously celebrating its 25th anniversary in the Middle East.
“The four regional superstars complement our brand positioning and have very strong following within select regions of India,” said Joy Alukkas, chairman and managing director,
Joyalukkas Group.
Joyalukkas has planned an extensive advertising campaign featuring each of the brand ambassadors, which will commence across the regions shortly. The four stars were signed up post extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka within jewellery shoppers.
“The new brand endorsement strategy will also mean a complete refreshment of the designs and collections across all Joyalukkas showrooms and launch of some new exciting initiatives on the occasion of the brand’s 10th anniversary,” said Joyalukkas Qatar regional manager A J Joju.