Abdul Aziz al-Noaimi, right, and Akbar al-Baker cut ribbon at the official opening of Qatar Airways’ new retail outlet Oryx Galleria, for members of the carrier’s Privilege Club Loyalty programme yesterday in Doha
Qatar Airways has officially opened Oryx Galleria – a brand new boutique designed exclusively for Privilege Club members to redeem their Qmiles.
The walk-in store, spread over two floors and located close to Doha International Airport, offers a wide range of more than 600 branded products covering fashion apparels and accessories, fragrances, luxury watches, jewellery, electronics, toys, luggage, household appliances, gadgets, sporting goods and much, much more, which members can ‘purchase’ using their Qmiles.
Other items include Apple products such as iPods and iPads, exercise equipment, gaming consoles and digital SLR cameras.
From a Mini Cooper ‘priced’ at just over 7.5mn Qmiles, a popular fragrance for only 10,500 Qmiles, or a pool table on offer for 202,000 Qmiles, the choice is wide and varied. Gold card members will pay a special Qmiles rate on all products.
Qatar’s Civil Aviation Authority Chairman, Abdul Aziz al-Noaimi, and Qatar Airways Chief Executive Officer Akbar al-Baker officially opened the new boutique yesterday.
Al-Baker said Oryx Galleria was a unique retail proposition, different from the airline’s airport and in-flight duty free business.
Privilege Club members can redeem their Qmiles on any in-store products, effectively giving them another redemption option in addition to flights with Qatar Airways and partner airlines.
Oryx Galleria is Qatar Airways’ latest business venture as the loyalty retail shop boosts the airline’s wide-ranging business units that already include hotels, duty free and airport operations. The new boutique is located within Qatar Airways’ expanded corporate offices on Airport Road.
Al-Noaimi, left, is shown around the airline’s new boutique by Akbar al-Baker yesterday
Al-Baker said: “This new showroom has a wide selection of the world’s finest brand and product categories, designed to provide Privilege Club members with a world-class customer experience, as well as an alternative to redeeming Qmiles on air tickets.”
“At Qatar Airways, we always keep looking for ways to bring additional value to our customers. This latest initiative reinforces our commitment to provide our most loyal customers with new and unique benefits that are fitting for being members of the best frequent flyer programme in the region.
“Customer research has shown our loyalty club members are looking for more redemption options and greater flexibility, so Oryx Galleria was conceived not as a paper catalogue but a real boutique where customers can walk in and browse through the large variety of products available for redemption using their Qmiles.”
Since launching 12 years ago, Qatar Airways’ Privilege Club has firmly established itself as one of the leading frequent flyer reward programmes in the industry, with extremely generous benefits.
Privilege Club has a constantly growing list of partners and an ever-expanding array of benefits with leading travel and hospitality service providers, including many international hotel chains and car rental
companies.