Qatar Airways has introduced a new onboard magazine, Oryx Premium, exclusively for its first and business class passengers.
The front-page of Oryx Premium magazine
The monthly publication complements the existing series of Oryx magazines and entertainment guides.
Oryx Premium’s introduction is part of the airline’s enhancement to its in-flight programme that also includes a complete redesign of the entertainment guides and the introduction of several additional languages to the movie selection.
In addition, Qatar Airways has secured exclusive rights, being the first airline to feature Oscar-nominated Warhorse onboard from next month – a full month before any other carrier.
The film, from award-winning Hollywood director Steven Spielberg is up for a number of awards at this weekend’s Oscars in Los Angeles.
Qatar Airways Chief Executive Officer Akbar al-Baker said Oryx Premium is a bespoke publication, reflecting the highest levels of service dedication in providing passengers with the latest in-flight service products in line with business travel trends.
Editorial features included in Oryx Premium focus on business people and entrepreneurs at the top of their industries, as well as business and investment highlights including a special Qatar focused section.
The magazine also has extensive leisure-oriented coverage that embraces everything from motoring and real estate to fashion and gastronomy.
Qatar Airways currently operates 105 aircraft to 112 destinations across Europe, Middle East, Africa, Asia Pacific, North and South Americas.