A match at Qatar Ladies Open 2012
Fifty One East and Rolex are sponsoring the star-studded Qatar Ladies Open 2012 which concludes tomorrow  at the Khalifa International Tennis and Squash Complex in Doha.
Rolex, represented in the country by Fifty One East, is the official timekeeper for the games.
Elie Akar, retail business unit manager, at Fifty One East said: “Tennis has always been closely linked to style and glamour and with Rolex on board there cannot be a more perfect fit.”
This year celebrates the 10th anniversary of the Qatar Total Open and, as a WTA Premier event, it showcases top players competing for the trophy and a share of the multi-million dollar prize money.
The Qatar Total Open has had a rich history in Doha, having had some of the game’s top players come to the desert. Past winners have included: Martina Hingis, Monica Seles, Anastasia Myskina, Maria Sharapova, Nadia Petrova and Justine Henin.
“Fifty One East paves the way for Darwish Holding’s vision to bring forth internationalism in standards in keeping with the country’s well-respected heritage and identity,” said a spokesman. “Representing Qatar’s co-ordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavours.”
The spokesman said: “Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements.”
Fifty One East is home to some of the world’s finest brands like Rolex, Boucheron , Tudor, Armand Nicolet, Guy Laroche, Pasquale Bruni, Sony, Bose,  Bang & Olufsen , Yamaha ,Sony Ericsson, HTC, Apple , Brioni, Lanvin, Smalto, Rochas, Marchesa, Viccini, Moreschi, Andrew Gn, Azzaro, Balmain, Diego Dolcini, Georges Hobeika, George Chakra,  Reem Accra, Gianvito Rossi, J Mendel, Marchesa, Nancy Gonzales, Abed Mahfouz, Chanel, Givenchy, Lancome, Amouage, Elizabeth Arden, Dior, Lancome and YSL as well as other major global brands.
Fifty One East at Lagoona is  the main anchor store of the shopping centre and a world-class retail destination, featuring 13,500sqm of retail concepts.